Have ads… Now where to put them

So I have ads working in my game. But where do I put them? You might think this a simple thing. Until you yourself actually start designing something that needs ads and have to find the space and time for them. So lets go through the three types of ads and discuss where I might put them.

Firstly we have the most simple of the ad types: Banner Ads. They are very simple, a bar at the bottom of the screen displaying an ad. Somewhat like a billboard on the side of the road, but in a game. The simplicity of this ad spills over into the simplicity of where I will use it. Banner ads will appear in the game modes, but not on the main menu. Putting them on the main menu feels tacky somehow, but just passively having them sit at the bottom of the screen during play feels fine. Next up is an ad type that took some thought.

The next type of ads are called interstitial ads. These ads are full screen video style ads that can be skipped, usually after X seconds, much like ads you see at the start of YouTube videos. These are a bit harder to figure out as they need a real trigger to play, and I don’t really want them getting in the way of the play. What I settled on is having them play when you go from a game mode back to the main menu. That way they don’t interrupt play (as the player was interrupting play to change things up anyway), don’t pop up an annoying amount of the time, and can still be skipped. And now for the annoying one.

The final ad type is rewarded ads. These ads are very much like interstitial ads with two big differences. Firstly, these ads can’t be skipped, they play to completion every time. Second is that, as the name suggests, after the ad plays the player is supposed to be rewarded with something. But the big question for me was always: what could I possibly reward them with?

For a while I just thought I wouldn’t use them. Not like they are required right? But then I figured out something I could “reward” the player with: the hint system. I haven’t figured out the specifics yet, but a way it may work is that you start a session and want to unlock hints. So you watch the ad and get hints unlocked. The real questions are: Does this unlock ads for all modes this session? Does it unlock X hints? Hints for X levels? I still need to figure this all out… and then program it.